About House Brand

House Brand is a Sidtech-owned line of custom-made pet foam pads and pet furniture. Every pad is cut and assembled by hand in Kashi's Simi Valley workshop. Kashi has been cutting foam since 1998. We're a small operation — that's the point.

Why we exist

Pet bedding has two ends. On one end, mass-produced beds from chain stores — cheap, generic, foam that compresses inside a year. On the other, $300–400 beds from brands that spend most of their unit cost on warehouse rent, retail margin, and ads. There's a gap between those two: dogs who'd benefit from real density and real dimensions, but whose people don't want to subsidize a marketing budget.

We sit in that gap.

How it works

You pick a size on the site. The order lands in Kashi's queue. He cuts the foam, sews the cover, and ships it. We handle the website, the customer support, and the shipping logistics. No warehouse, no held inventory, no surplus. Every pad you see was made because someone ordered one.

What we don't do

• We don't say "premium." Show, don't tell.
• We don't say "clinically proven." A 40-dog study without a control group isn't a clinical proof, and we don't have one anyway.
• We don't run urgency timers or fake countdowns.
• We list the actual density and dimensions of every pad so you can compare against any other brand.
• If you measure your crate wrong, we'll send a different size at our cost on the first exchange.

Who's "we"

Sidtech is the parent company. Leor runs it. Kashi makes the pads. That's the team. When this scales past two people, we'll say so on this page.

Questions about the pads, the process, or the people? Email hello@{{BRAND_NAME}}.com.